A premium positioned, multi-award-winning luminaire manufacturer like Occhio requires high sensitivity regarding the visual appearance. The challenge was to keep up with the extremely high standards of layouts of price lists, product books, print-, and online advertisements. On the occasion of the event communication of Partnertage 2017 where Occhio wanted to present the latest luminaire product Mito, I had the opportunity to create something special: Inspired by the design of Mito – a ring-shaped, elegant luminaire – I designed a key visual which was supposed to convey the feeling of a labyrinth. By opening the invitation, made of different premium papers and crafted with a heating foil, the recipients would then find a mysterious key. Using the key, the guests had the chance to participate in a light installation at the secret event, where the founder of Occhio Axel Meise gave a special presentation of Mito.
client: Occhio
branch: luminair manufacturer
agency: Martin et Karczinski
client: Occhio
branch: premium luminair manufacturer
agency: Martin et Karczinski
Selected Works
GratimoType Design
BridgeType Design
Lufthansa RefreshCorporate Design
The General GoodLettering
Franz SansType Design
email me at hey[ät]monafranz.com write a letter to Mona Franz, Kapuzinerstr. 22, 80337 Munich be my friend or whatever on facebook follow me on instagram check out my never updated behance visit me on franzsans.de anyways, let’s stay in contact on linkedIn or xing tweet something @mona_franz_ talk to me!
email me at ?Subject=Hello%20There!">" data-mce-href="">hey[ät]monafranz.com write a letter to Mona Franz,
Kapuzinerstr. 22, 80337 Munich be my friend or whatever on facebook
follow me on instagram check out my never updated behance visit me on franzsans.de anyways, let’s stay in contact on LinkedIn or Xing tweet something @mona_franz_ talk to me!
email me at ?Subject=Hello%20There!">" data-mce-href="">hey[ät]monafranz.com write a letter to Mona Franz, Kapuzinerstr. 22, 80337 Munich be my friend or whatever on facebook follow me on instagram check out my never updated behance visit me on franzsans.de anyways, let’s stay in contact on linkedIn or xing tweet something @mona_franz_ talk to me!
email me at ?Subject=Hello%20There!">" data-mce-href="">hey[ät]monafranz.com write a letter to Mona Franz Mona Franz, Kapuzinerstr. 22, 80337 Munich be my friend or whatever on facebook follow me on instagram check out my never updated behance visit me on franzsans.de
anyways, let’s stay in contact on linkedIn or xing tweet something @mona_franz_ talk to me!
email me at hey[ät]monafranz.com write a letter to Mona Franz, Kapuzinerstr. 22, 80337 Munich be my friend or whatever on facebook follow me on instagram check out my never updated behance visit me on franzsans.de anyways, let’s stay in contact on linkedIn or xing tweet something @mona_franz_ talk to me!
+49 176 640 985 74
+49 176 640 985 74
+49 176 640 985 74