The General Good — Band

The General Good — Band

The german drummer Florian Helleken composed and produced 10 songs over a period of one year in his home studio and then asked different singers from all over Germany to give their voice to these compositions. This unique crowdfunding project stands for diversity and processuality. Therefore their logo needed to convey and incorporate passion, creativity, and the handmade character of the music, that is described as Neo-Psych inspired by the 70ies. I designed a lettering which displays all the details of the brush and therefore symbolizes the condition of constantly being in motion. Moreover, an open circle around the arising lettering reflects the explicit openness of the project.

client: The General Good
branch: Neo-Psych
category: branding, lettering, logo design

sketches_TheGeneralGood
TheGeneralGood_Patch_Web

Selected Works

BridgeType Design

Lufthansa RefreshCorporate Design

Franz SansType Design

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just call me!

just call me!

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email me at hey[ät]monafranz.com write a letter to Mona Franz | Sommerstraße 43 | 81543 München be my friend or whatever on facebook  follow me on instagram check out my never updated behance visit me on franzsans.de anyways, let’s stay in contact on linkedIn or xing tweet something @mona_franz_ talk to me!

email me at hey[ät]monafranz.com write a letter to Mona Franz | 
Sommerstraße 43 | 81543 München be my friend or whatever on facebook 
follow me on
instagram check out my never updated behance visit me on franzsans.de anyways, let’s stay in contact on LinkedIn or Xing tweet something @mona_franz_ talk to me!

email me at hey[ät]monafranz.com write a letter to Mona Franz, Sommerstraße 43 81543 München be my friend or whatever on facebook follow me on instagram check out my never updated behance visit me on franzsans.de anyways, let’s stay in contact on linkedIn or xing tweet something @mona_franz_ talk to me!

email me at hey[ät]monafranz.com write a letter to Mona Franz | Sommerstraße 43 | 81543 München be my friend or whatever on facebook follow me on instagram check out my never updated behance visit me on franzsans.de 
anyways, let’s stay in contact on linkedIn or xing tweet something @mona_franz_ talk to me!

+49 176 640 985 74

+49 176 640 985 74

+49 176 640 985 74